Web Analytics

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Analytics application provides a complete view of your website analytics and usage.

Contents

Main Menu

The Main Menu consists of the following sections:

  • Statistics
  • Management
  • Advanced
  • Settings

Statistics

This section allows you to view statistics on your website, including KPI's, visitor, hardware and software statistics.

Website Usage

The statistics for this menu item provides information about visitor behavior on your website.

Visits per page

This page provides an overview of the number of page impressions and visits for individual pages. The information is displayed in a diagram, which can be changed by clicking one of the icons. Alternatively, this information can be displayed as a table.

To view the information:

  • select the date range
  • click the icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Visits per area

This page provides a complete overview of the number of page impressions and visits in relation to specific areas of a page. The information is presented in the form of a diagram which can be changed by pressing one of the icons, and a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

PIs per levels

This page provides an overview of the PIs (page impressions) for the selected time period using the available page names and sub-divides these into levels. The level sub-division is carried out using the set separator in the page name. Detailed information on how the page names can be defined are found under ‘Integrating the pixel-code’.

The hierarchical levels are displayed using a tree view. The percentages are displayed absolute to the highest level and relative to the next higher level. If a link to the page is available, clicking this page element will take the user to the stored page.

PIs per customer

This page provides an overview of the visits and PIs of the logged-in user’s various accounts (for example, tracked websites) for the selected time period. The user’s accounts are displayed in hierarchical levels. The hierarchical levels are displayed using a tree view. The percentages are displayed absolute to the highest level and relative to the next higher level.

Downloads

This page provides an overview of how often certain documents have been downloaded.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Events

This page provides an overview of the number of triggered events for the selected time period and sub-divides these into levels. The percentages are displayed absolute to the highest level and relative to the next higher level.

Duration per page

This page provides an overview of the entire duration on a page for the selected period.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Duration per visit

This page provides an overview of the average duration on a page per visit for the selected period.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Duration per PI

This page provides an overview of the average duration per PI (page impression) on a page for the selected period. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Clickpaths in/out

This page provides an overview of the visitor clickpaths –both in and out. These paths describe the specific click patterns visitors use to navigate through a website. The information is presented in the form of a diagram. By the panel “Selection” or through a direct click on a page, the user can select a page for which the clickpaths in/out are displayed. The figures on the arrows indicate the number of visits that have entered or exited via this clickpath.

Clickpaths incoming

This page provides an overview of incoming clickpaths. These are specific click patterns used by visitors to navigate through the website. The information is presented in the form of a diagram or a table.

Using the 'Depth' drop-down menu, you can select how many steps of the clickpath are to be displayed. The maximum display is currently restricted to five steps. Clicking the visitor icon, displays a list of the last visitors with this incoming clickpath. Clicking the clickpath in the 'Clickpaths incoming' column, sorts the table in such way that the incoming clickpaths are sorted from the uppermost point of the selected path.

At the top of the table, you will see the most frequently occurring clickpath from the selected point.

Clickpaths outgoing

This page provides an overview of outgoing clickpaths. These are specific click patterns the visitors use to navigate through the website before leaving it. The information is presented in the form of a diagram or a table. Using the 'Depth' drop-down menu, you can select how many steps of the clickpath are to be displayed. The maximum display is currently restricted to five steps. Clicking the 'Clickpaths outgoing' column, sorts the table such that the outgoing clickpaths are sorted from the uppermost point of the selected path. So, at the top of the table, you will see the most frequently occurring clickpath from the selected point.

Entry pages

This page provides an overview of the pages a visitor used to enter the website and how long they stayed. Specifically, it shows which page, was most frequently, the first one used by visitors to the website. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Exit pages

This page provides an overview of the pages a visitor used to exit the website and how long they stayed. Specifically, it shows which page, was most frequently used by visitors before they left the website. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

IVW Analysis

These statistics provide an overview of the data passed in the ‘wm_ivw’ parameter. The time period for the overview can be selected. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Visitor Engagement

With these statistics, visitors can be assigned virtual values that measure the intensity of user interaction.

The ‘Visitor Engagement’ statistics are divided into three areas. The first page you access is an overview page, which provides an overview of the profiles and folders already created. From here, you can access the analysis page and the configuration page.

To access the Analysis page, select a defined profile and click “Show” button. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

On the configuration page, you can create new profiles or edit existing ones.

  • To create a new profile, click the “New Profile” button, fill in the fields and click “Save”.
  • To edit the existing profile, select a definite profile and click the “Edit” button, insert the new information into the corresponding field and click “Save”.
  • To delete the existing profile, select a definite profile and click the “Delete” button.

Analysis of visitor engagement

To access this page, the user must first select a profile in the overview. To do this, double-click a defined profile (alternatively, right-click the profile and select ‘Show’). In these statistics, the profile is analyzed for the selected time period. The analysis is displayed over time. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

The settings defined in the profile, such as the configured weightings for particular behavior patterns of visitors, are reflected in the ‘Visitor Engagement’ column. The KPIs displayed for the analysis likewise correspond to those selected in the profile.

Overview and configuration of visitor engagement

The overview page provides an overview of the profiles and folders already created and also lets the user select them for viewing. Using this page, folders and profiles can be created, edited, deleted and moved. A move is performed by using drag and drop in the tree view in the left column of the overview. To create folders and profiles, use the corresponding buttons.

When creating or editing a profile, the user accesses the configuration page. Here, particular behavior patterns of visitors can be assigned a weight for the analysis. The profile name, a description and a category can likewise be defined here. When a category is selected, the values for the ‘Visitor Engagement Factors’ are automatically filled in accordance with this category. This ensures a standardized analysis for particular areas. Whenever you manually change a setting, the category is automatically switched to ‘Custom’.

In the ‘Visitor Engagement Factors’ section, the user can define the various factors used for the analysis. The meaning of the individual settings and how they affect the analysis is explained further down.

In the ‘KPIs’ section, you can choose which KPIs you want displayed for the statistics. To calculate the visitor engagement score, a formula comprising various indices is used.

The individual indices are briefly explained below:

Click Depth Index:

All visits with more than the defined page impressions are counted, divided by the total number of visits and then multiplied by the defined factor.

Recency Index:

All visits with more than the defined page impressions that led to return visits within the defined time period are counted. The end value of this time period is always the end time of the current scale interval; to obtain the start value, the defined weeks are subtracted from the end time. The counted visits are divided by the total number of visits and multiplied by the defined factor.

Duration Index:

All visits with more than the defined visit time are divided by the total number of visits and then multiplied by the defined factor.

Loyalty Index:

All visits that led to more frequent return visits than defined are divided by the total number of visits and multiplied by the defined factor.

Brand Index:

All visits that landed directly on the website or through a search engine are counted, divided by the total number of visits and multiplied by the defined factor.

Feedback Index:

All visits that visited the defined milestone are counted, divided by the total number of visits and multiplied by the defined factor.

Interaction Index:

All visits that visited the defined milestone are counted, divided by the total number of visits and multiplied by the defined factor.

WMScore:

The ‘wm_score’ value is totaled for the selected time period and multiplied by the defined factor. The value for ‘wm_score’ is set in the pixel-code and is stored for the respective click.

Calculation of the value displayed in the analysis:

The individual factor values calculated are totalled and divided by the number of activated factors. The higher the value that is calculated here, the better the analyzed time period can be classified.

Note that through use of the WMScore factor, the results can be disproportionately inflated.

Visitors

The statistics under this option provide information about the origin and behavior of visitors, along with an overview of the last visitors to the website.

Page impression

This page provides an overview of the number of page impressions for a specific period. The analysis is displayed over time. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information per page.

Visit Overview

This page provides an overview of the number of visitors to the website within a specific period. The analysis is displayed over time. The data is output in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table below shows the Key Performance Indexes (KPIs) i.e. the general information per page.

Unique visitors

These statistics provide an overview of the individual visitors to the site. Unlike with the ‘Total Visits’ analysis, how often a visitor has visited a site is irrelevant here, as only the visitors are counted. If a visitor has visited a site three times in the selected time period, this counts as one unique visit. The unique visitors always get differentiated per scale unit (days, weeks, etc.), only for the total value the complete period is used to differentiate the unique visitors.

The analysis is displayed over time. The information is presented in the form of a diagram or a table. The analysis provides an overview of the individual visitors, their visits and page impressions.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Unique visitors are visitors who can be uniquely identified. It is therefore possible to assign several visits (sessions) to a unique visitor. Here, it is important to note that unique visitors are identified via a cookie. Visitors who do not allow cookies are possibly not included in this analysis.

Bounce visits

This page provides an overview of the number of bounced visits to the website within a specific period. The time period can be freely chosen. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Visitor Details

This page provides an overview of the visitors who are currently viewing something, or who have viewed something in the past, on the website. The information is presented in tabular form and contains data about when the user visited the site, how many pages he/she viewed (PI), whether he/she visited the site in the past, and who the user identity.

If the visitor is not visiting the site for the first time, a button appears in the column ‘Previous Visits’. Clicking this button displays further information on this user and his/her previous visits.

Returning visitors

These statistics provide an overview of whether visitors are visiting the website for the first time or have already visited it in the past. The information is presented in the form of a diagram or a table. The returning visitors are unique visitors.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

PIs to average

This page provides an overview of how the PI values compare with the average PI values. The average PI (page impressions) is calculated for the selected period and the individual values (e.g. hours or days) are compared with these. The results are expressed as percentages, with 0% representing the average. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Visits to average

This page provides an overview of how the visit values compare with the average visit values. The average of the visits is calculated for the selected period and the individual values (e.g. hours or days) are compared with these. The results are expressed as percentages, with 0% representing the average. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Origin

The statistics for this menu item provide information about how the visitors arrived to the website and by what means.

Referrer

This page provides an overview of the websites from which the visitors have come. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Origin Overview

This page provides an overview about the origin of the visitors. If they came directly to the website, through a search engine or through a link. The information is presented in the form of a diagram or a table.

Through a click on an entry in the column “Origin” the statistic page which shows the data in a more detailed manner will be opened. For example, due to a click on “Search Engines” the statistic page “Search engines” will be opened.

Search Engines

This page provides an overview of the search engines the visitors used to land on the website. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Search Phrases

This page provides an overview of the search phrases visitors used to find the website. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected pag

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Using the All’, ‘Internal’ and ‘External’ option buttons, the user can select whether the search phrases of all search engines should be displayed, just those of the internal ones or just those of the external ones.

To distinguish between internal and external search engines, internal search engines first have to be defined in the ‘Configuration – Internal Search’ menu. Using the Details ‘On’ and ‘Off’ options allow you to combine similar search phrases that have the same meaning but may be entered differently. For example, the term “search” and “Search” will be treated as one search phrase if the Details option “Off” is selected.

Search Words

This page provides an overview of the search words visitors used to find the website. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Geo-Overlay

This page provides an overview of continents from which the visitors originate. The information is presented in the form of a map and a table. By clicking a continent on the map, you can zoom in to see the continent's countries. By clicking one of the countries, they can zoom further in and see an overview of the regions. By clicking one of the regions, it is possible to get information about the individual cities. These are then displayed by the statistic 'Visits by city'.

The zoom function is only available for continents, countries and regions of actual visitors.

Visits by country

This page provides an overview of the countries visitors to the website come from. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Visits by region

This page provides an overview by region of the visitor's origin. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Visits by city

This page provides an overview of the cities from which visitors to the website hail. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Visits by domain

This page provides an overview of the domains from which visitors to the website have come. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Top Providers

This page provides an overview of which providers the visitors use. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Technology

The statistics under this menu item provide information about the available technological equipment of visitors to the website.

Browsers

This page provides an overview of the browsers used by visitors. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Operating systems

This page provides an overview of the operating system visitors used. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Screen resolutions

This page provides an overview of the screen resolutions visitors use. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Connection speeds

This page provides an overview of the Internet connection used by visitors to the website. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Flash

This page provides an overview of whether visitors to the website have enabled Flash and, if so, what version. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

JavaScript

This page provides an overview of whether visitors to the website have enabled JavaScript and, if so, which version. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Plugins

This page provides an overview of which plugins the users have installed. The information is presented in the form of a diagram or a table. The statistics data shows how many of the visitors have installed the displayed plugins.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Colors/color depth

This page provides an overview of what color depth visitors have configured on their computer. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Java

This page provides an overview of whether the user to the website has Java. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Mobile

The statistics under this menu item provide information about visitors which visited the website with a mobile device.

Mobile Visitors

These statistics provide an overview of the individual mobile visitors to the website. If a visitor has visited a site three times in the selected time period, this counts as one unique visit. The unique visitors always gets differentiated per scale unit (days, weeks, etc.), only for the total value the complete period is used to differentiate the unique visitors. The analysis is displayed over time. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

The analysis provides an overview of the individual mobile visitors, their visits and page impressions. Unique visitors are visitors who can be uniquely identified. It is therefore possible to assign several visits (sessions) to a unique visitor. Here, it is important to note that unique visitors are identified via a cookie. Visitors who do not allow cookies are possibly not included in this analysis.

Mobile Browser

This page provides an overview of the mobile browsers used by visitors. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

Mobile Operating Systems

This page provides an overview of the mobile operating systems the visitors used. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information per page.

Mobile Devices

This page provides an overview of the mobile devices the visitors used. The information is presented in the form of a diagram or a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

E-Commerce

The statistics under this menu item provide information about sold items and shop sales.

Products

This page provides an overview of the products purchased. The information is presented in the form of a diagram or a table. They provide information on the following categories: Top Orders; Top Items (the quantity); Top sales.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information per page.

Sales

The statistics under this menu item provide an overview of the sales generated. The individual statistics can be displayed by selecting from the ‘Analysis’ dropdown list box in the ‘Selection’ panel.

Overview

This page provides an overview of the visits and the sales for the selected period. The information is presented in the form of a diagram or a table. In the diagram, the two values are shown together using bars and a line. Using the sales and visits values together, provides information about the quantity of sales generated in relation to the amount of visits for any specific day within the selected range.

Sales per Landingpage

This page provides an overview of the sales, the number of purchases and the average shopping basket value of visitors who have come from a particular entry page. The information is presented in the form of a diagram or a table.

Sales per Search Phrase

This page provides an overview of the sales and the number of visits of visitors who have come to the site using a particular search phrase. The information is presented in the form of a diagram or a table.

Sales per Search Word

This page provides an overview of the sales and the number of visits of visitors who have come to the site using a particular search word. The information is presented in the form of a diagram or a table.

Sales per payment method

This page provides an overview of the sales and the number of visits of visitors who have used a particular payment method. The information is presented in the form of a diagram or a table.

Sales per region

This page provides an overview of the sales and the number of visits of visitors who have visited the site from a particular geographical region. The information is presented in the form of a diagram or a table.

Orders

This page provides an overview of orders made within the selected time period. The information is presented in the form of a table.

To view the information:

  • select the date range
  • click the [name] icon
  • call up a detail view with the page impressions and visits for the selected page

The table shows the Key Performance Indexes (KPIs) i.e. the general information on visits per page.

For the individual orders, information such as the date, the visit duration, the sales and the related order number is displayed.

Management

This page is the area where you can manage the statistics. Here users can select their favorite stats, generate reports, and create campaigns.

Management overview

Here, you can overview his / her web analytics.

Dashboard

The dashboard allows the user to generate a customized overview of selected statistics. To view the analytics, you should select the date range. As well as adding and displaying up to four diagrams of individual statistics, the user can define a diagram for displaying important key figures in various diagram types. Various values can also be displayed together in a combined diagram. To make these settings, click the icon located at the upper right edge of the diagram; the relevant configuration menu then opens.

You can view the two types of analytics: Single matrix (see drop-down menu) and Compare matrix (see the drop=down menu). To select one of the two types, press the radio-button.

You can see the Visit overview analytics, visits per page, origin overview, referrers (sites which refer to user’s site) and search phrases.

KPI’s

These statistics give an overview of important KPIs (Key Performance Indicators). The user can thus obtain important key figures on the visit behavior of their website visitors at a glance. To view the statistics, select the date range.

Favorites

This menu item lists the individual favorite statistics. It also gives the possibility to edit them.

Overview

This page provides an overview and management functionalities for the saved favorites. It is possible to delete or edit favorites by selecting them from the list.

You can view the information on the selected item by clicking “Show” icon; edit the information by pressing “Edit” icon and delete the item by pressing “Delete” icon.

Campaigns

The statistics under this menu item provide information about campaigns and milestones on the website.

Campaigns overview

All campaigns created are located into the folders.

To create a new campaign:

  1. Select the folder to which the new campaign will be placed.
  2. Click “New Campaign”.
  3. Fill in the necessary fields.
  4. Click “Save”.

To create a new folder:

  1. Select the folder to which the new folder will be placed
  2. Enter the new folder’s name.
  3. Click “Save”.

To view the information on any campaign:

  1. Select the folder in which the needed campaign is located
  2. Click “Show”.

To edit the information on a campaign created:

  1. Select the desired profile.
  2. Click “Edit”.
  3. Correct the information in the given fields.
  4. Click “Save”.

Top Campaigns

This page provides an overview of the campaigns in the selected period. The information is presented in the form of a diagram or a table. To view the information, select a date range.

Top Milestones

This page provides an overview of the defined milestones and how many visitors have reached these. The information is presented in the form of a diagram or a table. To view the information, select a date range.

Sales per Campaign

These statistics provide an overview of the visits and the sales for the individual campaigns in the selected time period. The information is presented in the form of a diagram or a table. In the diagram, the sales and the number of visits are shown together using bars and a line, so that you can easily compare the benefit of one campaign over another. To view the information, select a date range.

Conversion

All conversions created are located into the folders.

To create a new campaign:

  1. Select the folder to which the new conversion will be placed;.
  2. Click “New Conversion”.
  3. Fill in the necessary fields.
  4. Click “Save”.

To create a new folder:

  1. Select the folder to which the new folder will be placed.
  2. Enter the new folder’s name.
  3. Click “Save”.

To view the information on any conversion:

  1. Select the folder in which the needed conversion is located
  2. Click “Show”.

To edit the information on a conversion created:

  1. Select the desired profile.
  2. Click “Edit”.
  3. Correct the information in the given fields.
  4. Click “Save” .

Reports

The pages under this menu item provide an overview of already created report configurations and allow you to download the reports previously generated. The report configurations can also be created, edited and deleted here.

Report Overview

The overview page provides an overview of the report configurations and folders already created, and lets you select them in the tree view. Youcan select a profile to get a report on it and download the report to the PC.

Create new reports

This site provides the possibility to create new reports.

To create new report:

  1. Select a folder to which this new report will be located.
  2. Click “Create new report”.
  3. Fill in the fields.
  4. Click “Save”.

To create a new folder:

  1. Select a folder in which the new folder will be located.
  2. Click “Create New folder”.
  3. Enter the new folder’s name.
  4. Click “Save”.

To edit the information about the item:

  1. Select the item
  2. Click “Edit”
  3. Fill in the offered fields
  4. Click “Save”.

To delete an item:

  1. Select an item.
  2. Click “Delete”.
  3. Confirm deletion.

To create and download the report:

  1. Select a folder in which the new report will be located.
  2. Click “Create and download”.
  3. Fill in the necessary fields.
  4. Click “Save”.

Advanced

This page will allow a user to view and create certain statistics. The statistics that the user can view in this section include:

Instant Lead Generator

The statistics and pages for this menu item provide information on companies that have visited the website or certain milestones.

Notifications Overview

The Notifications Overview provides an Overview of all Notifications. Here it is possible to take a look at the existing Notifications, edit or delete them.

New Email Notification

This page gives the user the option of carrying out settings to enable the automatic sending of email notifications (to one or several e-mail addresses). This ensures that they are notified as soon as a (specific) company has visited a specific area or milestone of their website.

To create the new notification:

  • Select the folder in which the notification will be located.
  • Click “New notification”.
  • Fill in the offered fields.
    In order to create a notification, several inputs are required. In the field “notification-name” correspondent names for the notifications can be assigned. In the field “status” the user can configure if a notification will be sent.(active = notification will be sent, inactive = notification will not be sent).The user can also choose a language for your notification. Notifications will be sent to one or several e-mail addresses. Every e-mail address has to be separated by comma.
    In the fields “e-mail Subject” and “E-mail bodytext” text can be written, which will be sent in the e-mail. The user can insert one or several companies in the field “Companies”. The Button “Add Selection” adds a new edit line. In order to delete one or several companies, just click the Button “Remove”. The Areas or milestone, for which the notifications will be sent, can be chosen in the corresponding fields.
    In the field “Creation-Interval” you can configure if the notification will be sent to them instantly or daily. Fields marked with an asterisk (*), are mandatory fields.
  • Click “Save”.

Companies Online

This page provides a chronological overview of the companies which are currently online on the website. Furthermore it provides the same functionality as the statistic 'Company Visits Chronolog.

Company Visits Chronology.

As well as providing a chronological overview of the companies that have visited the website, this page allows the user to purchase further information about these companies.

To view the information, select the date range. The information is presented in the form of a diagram or a table. The table contains information on whether the companies had already previously visited the website, how long they stayed on the website and how many page impressions (PI) they made.

Companies overview

This page provides a complete overview, sorted by visits, of the companies that have visited the website.

To view the information, select the date range. The information is presented in the form of a diagram or a table. The table contains information about the number of visits and how many page impressions (PI) they have made.

Companies by branch

This page provides a complete overview of the branches from the companies which visited the website. To view the information, select the date range. The information is presented in the form of a diagram or a table.

Companies by size

This page provides a complete overview of the size of the companies which visited the website. To view the information, select the date range. The information is presented in the form of a diagram or a table.

Company Geo-Overlay

This page provides an overview of the origin from the companies which visited the website. To view the information, select the date range. The information is presented in the form of a map and a table.

By clicking in the map it is possible to zoom deeper into detail and get an overview about the countries, regions and cities from where the companies originate.

Overlay/Heatmap

The statistics for this menu item provide the functionality to do a heatmap- and overlay analysis on the website.

Overlay/Heatmap

This analysis opens your website and allows you to apply an overlay or a heatmap analysis to it. When the page is open, a popup dialog appears, showing the current settings (such as time period, filter, etc.) for the analysis. In this popup window, you can also select the form of analysis, in other words, whether they want to apply an overlay or a heatmap analysis to the website.

The two analyses are briefly described below:

Overlay analysis

This visualization feature is a function that is placed like a slide over the website to display the usage behavior graphically on the page. With the overlay analysis, the usage frequency of active elements such as forms, links or buttons is displayed as a transparent overlay of graphics or text directly on the website. This tool lets the user see at a glance, for example, which links are less appealing to visitors and what impact changes in navigation have on user behavior. This innovative visualization tool is an ideal addition to workflow analyses and visitor questionnaires and replaces expensive and time-consuming usability studies.

Heatmap analysis

This visualization feature is a function that is placed like a slide over the website to display the usage behavior graphically on the page. But unlike with the overlay analysis, a heatmap of clicks is displayed here, which lets the user find out the most-clicked locations on the web page.

This is useful in two respects: to get an overview of the clicks for active elements such as forms, links or buttons, but also to get an overview of non-dynamic elements. This could be useful to identify which non-active elements visitors clicked particularly frequently – for example, a graphic which was mistaken for a link.

Statistic Comparison

This statistics under this menu item let you compare data and statistics.

Comparison

This page provides a comparison for two sets of statistics. On the one hand, they can compare the same statistic with different periods. (e.g. Visitors of a particular day with the visitors of the previous day or previous week.) On the other hand, they can compare two statistics of a different type. Thus, it is possible to compare the visitors of a region with the visitors of a country. Additionally you can compare the visits of different areas of a website. They have to choose the statistics for comparison, which shall be analyzed. Afterwards they can choose the wanted period in the calendar. Optionally different settings can be done in the segmentation panel. The data can be presented in the form of a diagram or a table. The user can switch between the various views using the ‘Chart’ and ‘Table’ tabs.

Individual Statistics

The Site ‘Individual statistics’ provides the possibility to create and edit own statistics. It is possible to include unique requirements to your self-made statistic. (e.g. weather information, Information about languages, etc.)

Overview

The individual Statistic provides the possibility to create any number of statistics and customize them to your personal needs. The user now has the ability to generate new parameters in the pixel-code and not only make use of fixed parameters.

On the Side Overview, new individual statistics can be created and existing ones can be edited or deleted. (Except the not deletable, predefined parameters wm_visit1; wm_visit_2; and wm_click1;). The parameter has to be named in the way it is described in “Create new individual statistics”. A click on the Pixel-Button ( ) calls up the correspondent code.

The statistic configuration can (if wished) be activated only for the administrator.

FTP Credentials

In this section, you can enter FTP login credentials in order to connect to the webspace for installation individual statistics.

Create new individual statistics

To create an individual statistic:

  1. Click on the Button “Add new statistic”.
    A dialog displays the individual statistic can be created.
  2. In the upper box “statistic name” the name of the statistic will be inserted. This can also be translated to other languages, if the application is used multilingual.
  3. Choose the parameter type.
    It differs between click-based and visit-based statistics. Thus realizes statistics, which are displaying additional information with every click.
    The visit-based parameter allows the collection of additional values, but only the one of the last click of the visitor.
    E.g.: Visualization, if a Visitor was logged in.
  4. This step completes every parameter, which will later be inserted in the area “own parameters”. The Parameter must be completed with integers. E.g. „wm_indiv_stats.wm_click_1“. The generated Code can be called up with a click on the Pixel-Button ( ) and then copied for the installation in the pixel-code.
  5. Now, an additional Explanation can be applied for every particular statistic, which will be displayed in the statistic side by clicking the light bulb icon. This text can also be applied in different languages like the statistic name.

Settings

This page allows you to configure the application and personal account, as well as add and edit users, groups and customers.

Configuration

This menu item contains tabs for configuring the application, the own account and for installing the pixel-code.

This page allows you to apply general settings for the count server. There is also an option of setting cookies for visitors in order to better identify returning customers. You can also set a cookie for yourself, so as not to be counted. If you do not want visits from particular IP addresses to be counted, you can exclude them by specifying these IP addresses.

Delete Data

Here, youcan delete stored data. You can delete either all collected data or only data of a specific period. Warning: Deleted data cannot be recovered!

Internal Search

This page allows youto configure an internal search. If an internal search has been configured, it can be hidden/shown on the ‘Search engines’ page by using the option buttons. Information on setting up the internal search may be found directly on the ‘Internal Search’ page.

Pixel-Code

This page lets a user download a ready-made customized pixel-code for the logged-in account. Here, a distinction is made between non-Flash and Flash-based web pages. For detailed instructions on how to integrate the available code, see ‘Integrating the pixel-code’.

Additional Parameters

This page provides information on additional configuration options of the pixel-code. Detailed instructions may be found under ‘Integrating the pixel-code’.

FTP Credentials

Enter your FTP login credentials in order to connect to your webspace.

Install/Uninstall the Additional Parameters

Here you can Install/Uninstall the additional parameters to/from your files and folders you would like/you would not like to be tracked.

Manually Setting Page and Group Name

The Analytics counting code automatically infers the name and group of a web page from the URL. However, you can instead set own names for each page and page group. You may install and configure the Manually Setting Page and Group Name feature via this section.

If you set own page or group names, we recommend that you use short and informative terms.

They should contain information about the page/area in which you are currently located (for example, login or index.html). Several other information like country and language can also be added, if required. The name may not contain empty spaces and the information must be separated by '|' for wm_page_name and '/' for wm_group_name.

If you want to use special characters, these characters need to be URL-encoded in the noscript part of the pixel code. For example, use '+' instead of spaces and '%E4' instead of 'a' etc.

Campaign Tracking

With Analytics, you can measure the effectiveness of your online advertising campaigns. You may install and configure this feature via the Campaign Tracking section.

To see for example which banner ad your visitor clicked on to reach your site, please add a parameter to the link from the banner to your site. The parameter should look like this:

?campaign_id=KAMPAGNENNAME

Replace "MY_CAMPAIGN" by a word that helps you to identify your ad campaign. You can identify different campaigns by choosing as many different words as you like.)

Next, you need to tell the counting code what parameter to watch and report. You can do this by adding the line

wm_campaign_key="campaign_id"

to the counting code between the lines "// Begin own parameters." and "// End own parameters." If you are already tracking your campaigns with a different parameter in the URL, you can use this parameter instead of "campaign_id".

Other Additional Parameters

Obtain the help files related to other additional features that can not be installed automatically but can be installed manually

Flashpixel

This page provides information on integrating the pixel-code into Flash-based websites. For detailed instructions on how to integrate the available code, see ‘Integrating the pixel-code’.

A/B Test

These statistics allow a user to create an A/B test for visits and milestone visits. A/B testing is a way of running alternatives against each other to see which gives the better result. As well as carrying out the technical implementation, it is essential to clearly formulate the alternatives and the success criteria, and to then act accordingly.

Therefore, two things are key to successful implementation:

  1. Alternatives are compared that differ in one characteristic (for example, the text of a banner).
  2. The success criterion is clearly established (for example, alternative A achieves a higher click rate than alternative B).

A/B tests can be used for virtually all contents of a website, for example:

- Phrasing/wording, texts or labels

- Pricing, costs and terms of shipping, returns and service offers

- Navigation (arrangement or sequence)

- Graphical design (colors, shapes, size proportions, positioning)

? Specific functions (PDF downloads, print version, etc.)

Milestone-Tracking

With Analytics you can set your own milestones at important places of your website and generate special analysis (e.g. a funnel-analysis) with it. To do this, you have to add a new line between the lines "// Begin own parameters." and "// End own parameters." This line could look like this:

wm_milestone="Milestonename"

Now you just have to replace "Milestonename" with a name chosen by you.

Tracking of File Downloads

With Analytics, you are not only able to track websites, you can also track file downloads, outbound links or any other event on the website. To do this, the counting-code must be integrated in the same website as the download link. The following onClick-event should be added to the download link (or to events like: onClick, onMouseOver, etc.):

onClick="wiredminds.count('Filename.Fileformat')"

The title of the file can be chosen freely. Please assure to append the filetype. If the link is no download but an outgoing link, of course no filetype is required. Further information can be also found in the online-help sites.

Tracking Events

The pixel-code makes it possible to track various events triggered by a user. An event is not regarded as a normal page impression, but can be used for different kinds of actions (for example, the playing of a movie). Through special statistics such as "Events", the data thus tracked can be analyse

When the event is executed, the function wiredminds.trackEvent('EventName') must be called up. In the case of a simple link, this can be implemented using an "onClick" event, for example.

onClick="wiredminds.trackEvent('Movies/Action/Movie1/PlayMovie')

Note that hierarchical categories can also be set using the name. This is done using the "/" separator. If the name of the event were "Movies/Action/Movie1/PlayMovie", the "PlayMovie" event would be located at the lowest level of the "Movies->Action->Movie1" hierarchy.

Settings for data protection

This page provides possibilities to apply settings for the data protection. According to the applied settings, the web analysis can be used compliant to data protection law or not.

For this, different settings can be applied. Therefore, it is possible for visitors to the website the possibility to exclude themselves from tracking. To do this, a code is offered which brings

this functionality. Further information can be found at 'Grant visitors the possibility to exclude themselves from being tracked'.

Also, settings can be applied if the IP address of a visitor should be saved partially or not at all (which is compliant to data protection law), or to store the entire IP address (which isn’t compliant to data protection law). Additionally, settings can be made for using he IP address for geo localisation or for the recognition of returning visitors.

Support

By clicking the “Support” button, you can access support on how to use the Analytics application.

Feedback

There is also the “Feedback” button, providing a user with the opportunity to leave a feedback. To do this:

  1. Select a type of feedback from the drop-down menu.
  2. To be contacted regarding his / her feedback, select the checkbox ‘I would like to be contacted about my feedback.’
  3. Enter the text into the text field.
  4. Click “Submit Feedback” button;
  5. To cancel the actions mentioned above, click the “Cancel” button.
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