Ad Manager

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Contents

Introduction to Ad Manager

This function allows you to configure an ad server for use on your website.

An ad server allows you to place rotating banner advertisements on your website, manage your advertising clients, and to collect statistics on banner views and "click throughs."

Setting up an ad server

Entering Ad Administrator information

The ad server setup page allows you to configure the ad server for use on your website. To begin the setup process, enter the ad administrator's name, email address, username, and password into the text boxes provided, then click the "Next" button.

Tracking AdViews

The Ad Manager Setup page allows you the option of tracking AdViews.

An AdView is logged when a visitor to your site views a banner ad. The Ad Administrator lets you bill your advertising clients by the number of AdViews generated.

To track AdViews on your site, check the "Log AdViews" checkbox.

Tracking AdClicks

The Ad Manager Setup page allows you the option of to tracking AdClicks. An AdClick is logged when a visitor to your site clicks on a banner ad. The Ad Administrator lets you bill your advertising clients by the number of AdClicks generated.

To track AdClicks on your site, check the "Log AdClicks" checkbox.

Uninstalling the ad server

If you need to remove your ad server (including any existing banner statistics), click the "Uninstall Ad Manager" button on the Ad Manager Setup page. A pop-up warning message is displayed before removing the ad server.

To cancel the uninstall operation, click the "Cancel" button.

Once you uninstall your ad server, its data cannot be recovered.

Placing banners on your pages

Once you your ad server is setup, you can place rotating banner advertisements on your website.

Placing rotating banners on your pages involves using scripts written in PHP. These scripts require the pages on which they are placed to have a "phtml" file extension. For example, if you wanted a banner on the first page of your website, you would call the file index.phtml.

A sample script and explanation for implementing banner rotation is provided on the second page of the Ad Manager Setup page. This script can be cut and pasted into your pages as necessary. This page also provides in-depth information on the script's design and implementation.

Administrating advertising clients

Introduction to Ad Manager Administration

This function allows you to administer your ad server. You have control over adding and editing client information, deleting clients, banner configuration, and generating statistics. You can give your clients access to the statistics generated by their banners or have the statistics automatically emailed to them.

Logging onto Ad Manager Administration

There are two methods by which you can login to Ad Manager Administration:

  1. Click the link on the 2nd page of the Ad Manager Setup page.
  2. Directly connect to Ad Manger Administration by entering the URL into your browser. After connecting to Ad Manager Administration, you will be prompted for the Ad Administrator's username and password. This username/password combination can be different from the username/password combination used to login to the website administration application.

Giving clients access to banner statistics

To give your advertising clients access to their banner generated statistics, send them to the URL as indicated on Ad Manager's second page.

Adding a new advertising client

This function allows you to add new advertising clients. To add a client, click the "Add new client" link. The client information page will be displayed. Fill in the information required and click the "Go" button to finish the operation.

Modifying advertising client information

To modify an existing client's information, select a client from the drop-down menu and click the "Go" button. The client information page will be displayed. Edit the information as required and click the "Go" button to finish the operation.

Deleting an advertising client

To delete an existing client, select a client from the drop-down menu and click the "Go" button. A warning will be displayed stating that the deletion process is permanent. You have the option of canceling the operation or continuing it.

Administering a client's banner ads

Administering client banner ads

To setup a banner, select a client from the drop-down menu and click the "Go" button. A list of banners will be displayed along with the option to ad a new banner.

Setting up a banner ad

To add a new banner, click the "Add new banner" link. The edit banner page will be displayed. After filling in the appropriate information on the page, the banner will be displayed. Click the "Go" button to complete the operation.

Supported banner types

You can display URL referred banners as well as HTML banners on your pages.

URL referred banners

URL referred banners are banners that reside at a specific URL address. These banners do not have to be uploaded to your site. They can reside on a remote server.

URL referred banners can be advantageous to your clients as they can update their banners locally and the changes will be reflected immediately on your pages. This avoids the process of uploading and downloading the banners for modification.

HTML banners

An HTML banner is a banner generated by HTML. You can enter the HTML directly into the Ad Manager Banner Administration page or supply a URL.

Entering information for a URL referred banner

To setup a URL referred banner, click the "Banner referred to through URL" radio button from the Ad Manager Banner Administration's "Ad Banner" link.

You must have the following information to setup a URL referred banner ad: the URL, the banner's dimensions in pixels, its ALT text and the text to be displayed below the banner.

Entering information for an HTML banner

To setup an HTML banner, click the "HTML banner" radio button from the Ad Manager Banner Administration's "Ad Banner" link.

You can enter the HTML directly into the Ad Manager Banner Administration page or supply a URL.

Viewing statistics generated by a banner ad

To view a client's statistics, select a client from the drop-down menu and click the "Go" button. Various banner statistics will be displayed including the number of hits.

Sending clients statistics and notices

To automatically send client statistics and expiry notices, click the "Send Client Statistics & Expiry Notices" link. A status page will be displayed confirming a successful operation. Click the "OK" button to return to the Ad Administration function.

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